Press Release SFL, 23rd of May 2023
Origins Digital Selected by Swiss Football League for Major Digital Transformation Projects
Origins Digital to Create a New Website and Match Center Platform, Boosting SFL’s Digitisation Strategy and Fan-First Approach
Paris, France, 23th May 2023:
Origins Digital, the leading global sports digital services provider and part of EMG Group, today announced that it has been chosen by the Swiss Football League (SFL) as its digital partner for two projects aimed at advancing the SFL's online ecosystem. With a target of digitising the entire league by 2027, the SFL has chosen Origins Digital to create a cutting-edge, fan-focused online experience that prioritises customer centricity and the innovative use of data.The first project involves developing a comprehensive new website for the SFL, featuring engaging content such as articles, videos, photos, championship and club statistics or player data.
The centrepiece of the new website will be a state-of-the-art match center for each game, leveraging a widget-based approach to deliver essential game information, lineups, game stats and standings .
In the second project, Origins Digital will enable the SFL to implement a centralised match platform for all clubs in the league, unifying the currently disparate structure. In the future, this platform will be made available to each club, providing them with a consistent, customisable experience tailored to their requirements, including the provision of second-screen experiences during live games and integration with gamification. The SFL widgets and match center can also be adapted to other leagues looking to enhance their digital capabilities.
The partnership with the SFL demonstrates Origins Digital's ability to deliver complete website solutions for football leagues and clubs worldwide. With Opta as the chosen data provider for these projects, Origins Digital is well-positioned to deliver a world-class, data-driven experience and elevate the SFL's digital presence.
"We are delighted to partner with the Swiss Football League to deliver these transformative digital projects,” commented Steve Heymann, Global Head of Sales, Origins Digital. “Our mission is to create unparalleled online experiences that put fans at the heart of the action, and we believe this collaboration will elevate the SFL's digital presence .”
“We are excited to embark on this ambitious digital journey with Origins Digital, a company renowned for their cutting-edge solutions and dedication to fan-centric experiences,” said Frank Schaffner, Chief Digital Officer of the Swiss Football League. “We’re confident that Swiss football fans will enjoy the improved online capabilities and services we will be offering, and these projects will help raise the profile of Swiss football both domestically and beyond.”
About the Swiss Football League (SFL)
The Swiss Football League (SFL) is one of three independent sections of the Swiss Football Association. Founded in 1933, the SFL is responsible for organising and running the professional football championships in the two highest Swiss divisions, the Credit Suisse Super League (CSSL) and the dieci Challenge League (DCL). The SFL aims to promote non-amateur football and elite youth football and, together with its 22 member clubs, forms the strong backbone of Swiss club football. The SFL is based in Berne.
Press Release FFGOLF
Origins Digital Powered ffgolf.tv Goes Live for French Golf Fanatics
Paris, France, 12 April 2023: Origins Digital, the leading global sports digital services
provider, today announced the French Golf Federation’s (ffgolf) new and enhanced OTT platform (ffgolf.tv) has gone live.
Fully redesigned by Origins Digital, this premium online resource enables French golf players to access over 500 hours of video tutorials, practice routines, golf news and major event coverage. Visitors to the platform will also be able to discover new golf courses to enjoy and learn about previous French champions. ffgolf will add new content to ffgolf.tv every week; so no matter the age or skill level of the players, the platform has all the information and resources required to learn about golf in France and improve their own game.
Steve Heymann, Global Head of Sales, Origins Digital said: "ffgolf.tv now provides an even higher quality, with a smoother and richer experience for visitors looking to learn about the game of golf. There is a huge range of multimedia golf training, news and event coverage that can now be viewed in the highest quality and the lowest latency. This makes for an excellent user experience.”
Michaël Akrich, Content Manager, ffgolf said: "Golf is a growing sport in France, so we wanted to ensure that visitors to ffgolf.tv receive an excellent digital experience. They need to not only be able to find all the information they rewuire, but also have an optimised experience to bring training videos to life. That’s very beneficial to players of all levels in France.”
Founded in 1912 under the name of `Union des golfs de France`, the French Golf Federation is an association under the law of 1901, declared of public utility on April 9, 1975 and approved by the Ministry of Sports. Today, it counts more than 441 000 licensees. For the record, it counted only 20,000 in 1970, 38,783 in 1980, 181,147 in 1990, 291,754 in 2000 and 407,530 in 2010. The progression of golf is by far one of the most impressive in French sport.