Proximus Enhances Viewer Experience with Interactive Football Streaming

Proximus, one of Belgium's leading broadcasters, deployed the Origins Enriched Overlay on top of their Pickx platform. Originally launched solely for UEFA Champions League matches, the subsequent increase in view time and engagement has led to its expansion across all football shown on Pickx. This new standard has set the bar for live sport streaming in Belgium, with 640 matches delivered in ‘interactive mode’ last year.